The Unique Ecosystem of the Middle East's Innovation Hub
As a global technology powerhouse ranked 3rd in the Global Innovation Index (WIPO 2024), Israel, despite having a land area of only 25,000 square kilometers, is a strategic location for cross-border trade. Israel boasts a high - density consumer market: 74% of its 9.76 million population is concentrated in five major urban agglomerations such as Tel Aviv and Haifa, forming a high - purchasing - power cluster with a per - capital disposable income of $42,000.
Core Pain Points in Logistics
1. Complicated Certification Systems
• Multiple Standards Overlap: Chinese - exported children's toys must simultaneously meet the EU EN71, the US ASTM F963, and the Israeli SI 562 standards.
• Restrictions on Special Categories: Products containing lithium batteries (such as electronic toys) are required to submit a UN38.3 test report along with a short - circuit protection certificate.
• Long Certification Periods: The average time for SII certification is 45 days, which is 60% longer than the EU CE certification.
2. Stringent Customs Examination
Sensitive Declared Value：
Customs employs a big - data comparison system. If the declared unit price deviates from the market price by more than 5%, an inspection will be triggered. Since March 2024, the $75 tax - free allowance for cross - border e - commerce B2C orders has been canceled, and a 17% value - added tax is fully levied. Moreover, the customs clearance speed is relatively slow. Customs clearance operations may be directly suspended during the period from Friday sunset to Saturday sunset in accordance with the religious rest days.
However, despite such strict regulations, the e - commerce and development potential of this country are immeasurable. The transaction volume of cross - border e - commerce has exceeded $5.8 billion (in 2024). The proportion of Chinese goods has increased from 31% in 2019 to 47%, and it is expected that the penetration rate of cross - border e - commerce will rise to 28% by 2026. Among them, there are many popular product categories.
• Smart Toys: The annual growth rate of STEM educational products reaches 39%, and the unit prices are mainly concentrated in the range of $50 - $120.
• Small Kitchen Appliances: The demand for small kitchen appliances such as air fryers and blenders has increased by 27%, and the average order value has exceeded $200.
• 3C Accessories: The repurchase rate of accessories such as wireless chargers and smartwatch bands is as high as 65%.
In today's highly integrated global market, major cross - border e - commerce platforms are vying for market share in various countries. The market shares of local platforms Yandex and Cuponat have dropped to 51%, while those of international platforms such as Amazon and AliExpress have risen to 39%. In addition, for the representative platform rising with the popularity of live - streaming e - commerce, TikTok's Israel site has achieved a quarter - on - quarter GMV growth of 62%, with home furnishings being the main category for attracting traffic.
The value dimension of professional services
In light of the unique characteristics of the market, Guangdong Yida has constructed its supply - chain capabilities from three dimensions:
1. Using the economical Shanghai express line is also a good trial method. For small and medium-sized sellers' goods with a minimum of 21kg, it offers priority loading rights for LCL shipments, reducing transportation costs by 30%.
2. For popular products in the market such as toys, tableware, and electronic products, the certification fee can be directly waived. Starting from time and cost, the operating costs of customers can be minimized to the greatest extent, and market opportunities can be seized
3. Our sea freight takes 55 days to reach the warehouse in Israel from the departure port. Fixed - schedule liners depart weekly from major Chinese ports (Ningbo/Shenzhen). This well - established shipping arrangement helps build a stable supply - chain channel in the Middle East market.
